2016/17 has been a full-on video revolution year for marketers. According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.
Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. You might still have your doubts. Is it really worth considering using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.
WHAT ARE THE BENEFITS?
Increase conversion rates on your website
Be ahead of the competition by investing in yourself and your brand
Win your potential customers by showing your passion and enthusiasm for your business
Build trust with potential buyers
Engage with your audience in a way that text and photos cannot
Video is easily sharable